We just got a huge shipment of shoes from The Hundreds and they’re all up on the site. Check it out

Sorry for the delay. I’ve been on the East Coast for the past few days visiting shops and hanging with some family. While i was out we got in the recent collection from SF based brand Benny Gold. Benny Gold is an independent graphic designer best known for his work with Huf and Mash. Benny has created the original identities, for both brands, and continues to contribute to them on a regular basis. He also works with many notable clients, including Stussy, Nike, Adidas, Real Skateboards, Ipath and DVS footwear. We’re all really excited about the arrival. The line is already up and you can keep up with him on his highsnobiety blog HERE. New season is on the way.

Mega (Black Scale) and the rest of the team came by the office today to chop it up for a while and check out the operation. Mega is best known as one of four managers and coordinators in distributions for HUF SF before splitting off to start his own clothing label Black Scale. You can follow Mega on his hypebeast blog HERE and check out the fall season of Black Scale online now.

I was just digging through some old film and i found about 5 rolls from this Lomography Fisheye I got a while back. Most of them are from my last trip to Boston and my first trip to the Bronson ditches in LA. I got my Fisheye at Turntable Lab on Fairfax out here in LA, but you can also get them directly from the Lomography shop. Enjoy

Every time i make it back to the east coast i try to stop in at Bodega. All the dudes at the shop are mad cool and the experience itself is worth the trip. Definitely check it out if you’re in the area and haven’t been yet.

The boys at 10Deep sent us a copy of this a few weeks back and we’ve been bumping it in the office since. If you’re in LA come out to Hall of Fame tonight for the release party and if you’re in the Bay Area catch him tomorrow night at Milk Bar.

Sorry for the delay! I was out of town for a couple months visiting family on the east coast and taking care of some business. It was pretty difficult to keep up with everything on the site, but I’m back now and ready to get this moving. Let’s go!

As you can probably imagine, my closet is stacked with a ridiculous amount of gear. I hate doing laundry and I have a bad habit of buying new instead of washing, so shit just tends to pile up.  It doesn’t help that we’re constantly getting re-stocks and new seasons, but i guess that’s a double-edged sword. This week a portion of my paycheck went to the following:

Big up to Todd and the dudes at Frank151. If you know me, you know that I pretty much always have a Frank fitted on. I don’t know why, but no hat fits me like theirs. Besides people constantly thinking i’m a Florida or Federer fan (really??), this is my go to.

This was the first piece that i copped from Mishka this season and i’m loving it. I passed out on two different couches last weekend and ending up wearing it 3 days in a row by default. It might stink, but it’s still dope, and since i’m not gonna wash it, i’ll just cop another. Easy decision.

Penfield is my favorite brand. Hands down. I live in LA and i own 4 jackets from Penfield… The only time i even get to wear them is during Christmas in Boston. I don’t know if i’m stupid or Penfield is just that fresh, but either way this flannel is now in rotation.

Besides the Ludwig denim that i wore on the daily for the past 4 months, the 10 Deep Signatures are my new favorite. They’re not too baggy and they still leave enough room for my boys to breath. Just the right cut.

This is my second pair of Gourmet’s and, once i learned that you have to wear higher socks with them, they’ve pretty much been on my feet ever since. Mad light, but i highly recommend wearing socks with these. I was judging at the Red Bull soap box races downtown a few weeks back and i decided to pass on socks. Bad idea… After 3 blocks my achilles was so busted up that i had to get drunk enough to forget about it. So unless you start your day with a bottle, i recommend hitting up Target for a few new pairs of tubes before copping.

Anyway, it’s good to be back. Stay tuned,

Ev

Brian from MTV’s Daddy’s Girls cruised through yesterday to take some shots for In4mation’s fall season that just arrived. Big ups to Brian and the whole In4mation team for all the support!

More heat from the team. What up Ralph?!

Inventory is growing fast, so we just got the warehouse behind ours for some expansion.

The space is still clear of merchandise - perfect opportunity for a quick company basketball game.  We quickly set up the hoop and played on Friday

At some point John tried to break himself from hitting the wall with his foot.  Turned out that it wasn’t a great idea.